Social Media are growing, and so their use. However, in this new kind of jungle, it may be hard to decipher which one to use, or which combination of media to use, and as well, how to use them the most efficiently. The following paper is a contribution done in that direction. This paper, written by a researcher well-known in the field of the social media and directed mostly toward the business community, provides practical advices to help the process of decision-making while using social media (such as YouTube, Facebook, Twitter, but as well Wikipedia or Second Life), in order to optimize the impact of these media. In addition, this paper suggests a classification of social media according to operative characteristics.
Kaplan AM, Haenlein M (2010) Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53:59-68.